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CASE STUDY

Usability research is a critical aspect of designing technology products, especially for professionals like lawyers. Let’s explore why it’s essential:

ClientBallard Spahr, LLPIndustryLawYear(s)2022-2024CaseUser Research (UX)User Profile(s)5-6 Persona Demographics, 20+ RolesServiceUX Research, Practical Usability Test Design, Moderation, Analysis, Reporting,Share

UNDERSTANDING USER NEEDS AND CONTEXT. WHY?

Usability research helps uncover the specific needs, pain points, and workflows of lawyers within their work environment. By conducting contextual inquiries (such as interviews or observations), UX professionals, specifically those dedicated to practical user research, gain VALUABLE insights into how legal professionals interact with technology.

PERSONA DEVELOPEMENT

Creating user personas based on research findings allowed us to tailor products to lawyers’ unique requirements. For example, understanding whether lawyers primarily work on a desktop, or a mobile device, or in an office, or remotely? These can impact design decisions.

Persona’s can also eliminate bias in organizations that have human tendencies to make critical decisions based on org-charts or hierarchy, or personal relationships internally. Which can have positive outcomes, or not. Either way, it mitigates the risk.

FINDING RELEVANT USER-CENTERED SOLUTIONS

Lawyers often deal with complex legal documents, research, and communication. Usability research ensures that technology tools align with their tasks. Designers can create interfaces that simplify legal processes, making them more efficient and effective.

Without research, designers might make assumptions about lawyers’ needs, leading to ineffective or irrelevant features. Usability testing helps validate design decisions and ensures that products meet real-world requirements.

HOW CAN WE ENHANCE THE USER EXPERIENCE?

Make it easy to use. Lawyers juggle multiple tasks, deadlines, and clients. Usability research helps identify usability issues early in the design process. A user-friendly interface reduces cognitive load, streamlines workflows, and minimizes errors.

Get the pros back to the work they’re passionate about! Well-designed legal software saves time and reduces frustration. Lawyers can focus on legal work rather than struggling with cumbersome interfaces.

Validate their satisfaction. A positive user experience fosters satisfaction and loyalty. Lawyers who find technology tools intuitive and efficient are more likely to adopt them, and continue using them.

RISK MANAGEMENT and LOSS

Usability testing uncovers usability problems before products launch. Fixing issues during development is more cost-effective than addressing them post-launch! UX research could give us more of a reason to NOT build something, and can save us time and valuable resources. Legal software must be accurate and reliable. Poorly designed tools can lead to costly mistakes (e.g., incorrect document formatting or missed deadlines). Usability research helps prevent such errors.

WHAT SETS FIRMS APART?

Law firms that invest in user-friendly technology gain a competitive edge. Clients appreciate firms that use efficient tools, and lawyers prefer firms that value their productivity. This can also be true when trying to recruit talent. Lawyers entering the workforce expect modern, well-designed tools. Firms with user-friendly technology attract top-tier talent.

Legal services and support is typically centered around one goal. PRACTICE LAW. This is a part of American society that values professionals with expertise in their fields, and knowledge to serve their clients on matters that MATTER to the law. Usability research ensures that technology products for lawyers are relevant, efficient, and aligned with their needs, ultimately enhancing their productivity and satisfaction.