Archive for the
‘Augmented Reality’

What are the differences between people who are trained with hard vs. soft skills? Generally speaking, there are automated scripted, or programmed tasks that are routine and can be moved to machines. We know. But, life and the problems that exist today, (the ones we’re solving now) are more complex. Aren’t they?

“They still involve interaction, and skills that humans possess to make moral and empathetic design decisions that have even larger impacts on the quality of products and services.” – Matt Mondzelewski

Artificial Intelligence (AI) vs. Intelligent Augmentation (IA)
Having the ability to apply intelligence effectively, or harness it’s power to solve problems does not come from artificial intelligence. Applied artificial intelligence is the result of a deep understanding of the human condition, and the defined principles to which they’re applied. In the social media world, very small fuzzy insights may seem small, but can drive the meaning for which platforms base their entire existence. Snapchat for example, understood the social media clash between what defines a truly authentic moment. They compete directly for market share with Instagram who is implementing post deletion features as well. Their definitions rely on the understanding that posting photos, new snippets, and posting personal interactions (that are often times staged and filtered) gives its viewers a false sense of the authentic lives people lead every day.Scott Hartley, author of The Fuzzy and the Techie explains that social issues today deal with topics that are diverse. Hartley explains,

“Sectors, for example: government, legislation, engineering, DARPA, are clearly defining the needs that exist today and pioneering new methods and perspectives that take on problem sets. These sector leaders construct lean composite teams to solve them.” – Scott Hartley

This allows the problems to be surrounded by team members with both high tech, (STEM) backgrounds to work side by side with arts and humanities training. This combination allows business processes to evolve and iteratively achieve higher-value in product development cycles. Watch Hartley’s CSPAN interview.

Giving digital content a sophisticated awareness of the user’s physical and social worlds creates opportunities for never-before-possible experiences.

Bringing digital objects into the real world.
Digital content can lend more meaning and richness to the way people encounter and experience the real world.

Experiences respond to your surroundings.
Digital artifacts recognize and interact with tangible reality, enabling new modes of storytelling paired with magical, immersive experiences. This allows data—labels, cues, and instructions to be connected with real-world objects in fluid and compelling ways.

Imagine digitally augmenting your environment.
A blank wall can become a video screen for movies, photos, games etc.. A tabletop becomes a dynamic landscape or a virtual pub table to meet up with friends. An empty space becomes a three-dimensional sculpture, allowing you to interact with art in amazing ways. The possibilities are endless…

Let digital objects respect real-world rules.
You can engage with a digital object from any angle, walk around it, or let it fall to the floor and roll beneath furniture. You determine whether objects follow or deliberately bend real-world rules like physics to build convincing experiences and perform digital magic.
Our digital lives can exists in the physical world, extending it beyond the computer screen. It can bring personal digital content into the physical world. No longer confined to a screen, we can meld your digital life with the space around you, enabling persistent and expansive experiences.

New types of sharing and social interactivity are possible.
You can see and interact with shared digital objects, and remote friends or colleagues can have a presence in your living room, office, showroom, construction site etc.
This is a new kind of human-computer interactivity, one we’re all exploring together.